Nouvelles et informations

À quoi ressemble une ville intelligente ? Quel sera l'avenir du stationnement ? Nous avons posé ce genre de questions aux influenceurs du stationnement Paul Arevalo, directeur municipal de West Hollywood, et Oscar Delgado, directeur des travaux publics de West Hollywood, dans le cadre de notre série d'entretiens avec des influenceurs du stationnement, filmés pendant le salon et la conférence 2017 de l'International Parking Institute à la Nouvelle-Orléans. Regardez la prochaine interview de la série. Crédit musical : Nazar Rybak, "Corporate Inspired", http://www.hooksounds.com

There are many goals when it comes to finding the right smart parking management solution. Last, but certainly not least, among them should be improving the quality of life for citizens and visitors by making parking compliance simple and effective. When people don’t have to guess about local restrictions and permits, and when paying the proper fees is convenient and hassle-free, drivers can focus on their own business without worry or concern. The less someone needs to bother with anything other than the task at-hand, the more relaxed and attentive they become, and the more they enjoy their time in a municipality. Public relations might sound like a minor concern of parking enforcement, but it can mean everything to a local municipality, and make a real difference in the way people think about it. You’d never want to make it more difficult for someone to work in or visit your town, right? Take a customer-centric approach to smart parking management, and you’ll find you can improve the situation for everybody involved. Make customers feel good about parking management Smart parking management isn’t something that your average citizen spends a great deal of time thinking about. Unfortunately, when they are thinking about it, odds are they’re usually not happy. Whether because of a ticket they don’t think they deserved, an unexpected need to circle the block in search of a space, or because they’re having trouble reading signage, drivers seem to only notice parking management when it makes their lives more difficult. This is backwards, though, as proper parking enforcement and management actually makes people’s lives easier, and improves the general experience of being in a town or city immensely. With more spaces opened up more regularly, more people can visit or work in an area. With routine and effective enforcement procedures, people know the rules and enforcement officials can focus more on helping folks stay in compliance, rather than writing tickets all day. All of which is to say that effective parking enforcement is a win-win for everybody, not the least of which the municipalities that can use the revenues raised from more targeted enforcement on civic investment and infrastructure improvement. Pay by plate parking and customer education More than anything else, public relations here boils down to public education. Take the situation with pay by plate parking management. Pay by plate parking streamlines the process of paying for parking, simultaneously keeping more spots open while lessening the incidence of incorrect tickets. The elimination of coin meters for example, makes compliance easier to accommodate and enforcement more efficient, and in some circumstances customers are able to utilize one payment for multiple spots in different locations over a set period of time. Numerous cities have used pay by plate parking and similar modern parking enforcement solutions to improve the parking management situation in ways that benefit citizens and authorities equally. In other words, there’s no downside to switching to pay by plate parking, but the public may not know this! This type of customer outreach doesn’t have to be anything super-intense, either. In Galveston, TX, along with their transition to a new smart parking management solution, authorities changed the name of enforcement officials to “ambassadors” and offered violators a 30-minute grace period. By making officers feel less like cops and giving customers a hand in staying in compliance, Galveston made the enforcement process more customer-friendly, with stress on the convenience and fairness of the new system and technology. And that convenience leads to compliance, not to mention greater revenues. This will make sense to most people. Therefore, messaging should focus on educating the masses on how much better things can be, and implementing new procedures with a healthy dose of humanity. A little forethought and an outreach strategy that lets people know what the improvements will mean to them can go a long, long way to making the switch not just something people are prepared for, but something they might be excited about, too. Focus on the good aspects of smart parking management When people can pay for parking on their smartphones, using plate enabled pay stations or purchase permits online using their license plate number, much of the hassle that comes with parking in a city goes out the window. There may be no getting around the fact that parking enforcement ultimately deals with people paying money to park their car, but the revenue aspect cannot, and should not, be a parker authority’s sole focus. Instead, all the ways that changing local parking enforcement will improve the lives of citizens and visitors should take center stage in discussions about making the switch to something like pay by plate parking. Focusing on the following aspects that make customers’ lives easier can be immensely helpful: Convenience and Speed of Payment Effectiveness of New Enforcement Procedures and Effects on Traffic Flow Portability of Time Purchased Among Different Spots On-Demand Electronic Receipts Preferred Rate Parking Distinctions Mobile Payment Options Elimination of Human Error It’s not complicated, but it is important: keep the focus on the good that modern parking enforcement solutions do for citizens and visitors, and those customers will be more amenable to, and accepting of, integrating the new solutions into their daily lives. Consult our white paper on “Pay By Plate vs Pay By Space and Pay & Display” for further ideas on how messaging matters when talking about different parking enforcement solutions. hbspt.cta.load(154767, '0101f118-7cf4-408c-9883-7c2e764ddf20', {});

De la nouvelle arène de basket-ball au centre-ville au boom de l'immobilier commercial, il est clair que Milwaukee a de grands projets pour l'avenir. Mais pour continuer à connaître le succès et à voir sa communauté prospérer, certains changements devaient être effectués. Afin de rester pertinent et d'attirer des talents de classe mondiale pour vivre et travailler au centre-ville, les services de stationnement de la ville de Milwaukee savaient qu'ils devaient être des leaders et agir rapidement pour faciliter cette transformation. La possibilité de rater l'occasion de diriger l'évolution de la ville est un puissant catalyseur de changement pour tout gouvernement ; et, comme cela a été le cas pour d'autres agences de stationnement, l'inaction risque d'impliquer des acteurs externes, ce qui peut être préjudiciable. Milwaukee a choisi de devenir l'un de ces leaders en évaluant les moyens de tirer parti des nouvelles technologies pour atteindre les buts et objectifs de la ville en matière de stationnement et de transport. Grâce au travail acharné qu'il a fourni et aux mises à jour qu'il a effectuées, le service du stationnement est désormais mieux à même de servir sa communauté. Cliquez ici pour en savoir plus sur la façon dont la technologie gtechna les a aidés à utiliser plus efficacement le stationnement du centre-ville, à offrir un meilleur service à la clientèle et à se préparer pour l'avenir.

Lorsque le terme "ville intelligente" vient à l'esprit, il s'accompagne généralement de l'image d'une métropole tentaculaire où des millions d'habitants se promènent avec leurs différents modes de transport. Mais Banff a prouvé que ce n'était pas toujours le cas. Petite ville de villégiature d'environ 8 000 habitants, située à l'intérieur d'un parc national, Banff a dû relever le défi unique d'accueillir ses 4,5 millions de visiteurs saisonniers annuels. Le conseil municipal a dû trouver le moyen d'utiliser au mieux les 2 000 places de stationnement de Banff pendant la haute saison, qui voit plus de 30 000 personnes s'installer dans la petite ville. Des ingénieurs et des agents chargés de l'application de la loi ont travaillé ensemble pour associer les pratiques traditionnelles à la technologie moderne afin de faire de Banff une ville intelligente et de résoudre les problèmes séculaires de stationnement. Il n'y a aucun doute : la taille n'a rien à voir avec le fait d'être une ville (ou un village) connectée. Les petites villes peuvent réagir en temps réel en utilisant des données pour que les choses se passent bien, même sans les budgets de millions de dollars des zones métropolitaines. Banff est un exemple de la façon dont la technologie peut aider les autorités à mettre en œuvre des solutions créatives et hautement personnalisées qui éduquent la population locale et apportent des réponses aux besoins spécifiques de la communauté. Vous pouvez en savoir plus sur la façon dont gtechna a aidé à transformer cette petite ville en une ville intelligente ici.